Transforming Plated Convenience into a Lifestyle Brand
- Nicola Janse van Rensburg
- Mar 25
- 1 min read
01 / campaign /
Plated Convenience positioned itself as a healthy food company, primarily sharing product specifications, meal details, and package offerings. The brand was looking for something new and fresh to accommodate the growth in the industry.
02 / solution /
We shifted the marketing strategy from product-focused content to a lifestyle-driven narrative. Instead of simply showcasing meals, we created high-quality content shoots featuring models interacting with the food in real-life scenarios. By emphasizing fitness, health, and convenience, we transformed Plated Convenience into a brand that represented a desirable lifestyle rather than just a product. Digital assets stand out for not necessitating physical inventory or distribution, enabling immediate and worldwide access. They are essential components in digital and financial portfolios, reflecting the evolving landscape of value creation in the digital age.
03 / results /
Within the first month, the campaign generated a 500% year-on-year revenue increase.
Consistently achieving 150-200% annual revenue growth in subsequent years.
Established Plated Convenience as a recognized and aspirational lifestyle brand in the healthy food sector.
