Digital Launch for Global Smartwatch Brand, Amazfit

01 / campaign /

Amazfit, a cutting-edge global smartwatch brand, entered the South African market with no existing digital footprint. The brand needed a strong local presence, community traction, and strategic brand positioning to compete against well-established industry leaders.

02 / solution /

•  Established and curated the South African digital presence across social media platforms.

•  Designed and launched a sleek, user-friendly website tailored to the South African consumer.

•  Collaborated with local athletes and fitness ambassadors to build brand trust and awareness.

•  Activated on-the-ground campaigns through key fitness events, running clubs, and local gyms.

•  Deployed targeted discount codes to drive conversions and create buzz around the product.

03 / results /

•  Rapid market penetration within the first week of launch.

•  Achieved a substantial revenue boost driven by online and ambassador-led activations.

• Positioned Amazfit as a competitive player in the South African smartwatch space.

Amazfit T-Rex Watch.

Official Bustling Brand Approved.