Digital Launch for Global Smartwatch Brand, Amazfit
- Nicola Janse van Rensburg
- Mar 25
- 1 min read
01 / campaign /
Amazfit, a cutting-edge global smartwatch brand, entered the South African market with no existing digital footprint. The brand needed a strong local presence, community traction, and strategic brand positioning to compete against well-established industry leaders.
02 / solution /
 Established and curated the South African digital presence across social media platforms.
 Designed and launched a sleek, user-friendly website tailored to the South African consumer.
 Collaborated with local athletes and fitness ambassadors to build brand trust and awareness.
 Activated on-the-ground campaigns through key fitness events, running clubs, and local gyms.
 Deployed targeted discount codes to drive conversions and create buzz around the product.
03 / results /
 Rapid market penetration within the first week of launch.
 Achieved a substantial revenue boost driven by online and ambassador-led activations.
Positioned Amazfit as a competitive player in the South African smartwatch space.
