Marketing for an Award-Winning South African Education App
- Nicola Janse van Rensburg
- Mar 25
- 1 min read
01 / campaign /
A local South African government-endorsed app aimed at empowering Grade 10 to Matric learners faced a brand awareness challenge. With limited recognition and an organic marketing focus, the app needed to establish credibility and increase downloads.
02 / solution /
Leveraged user-generated content to showcase real students engaging with the app.
Produced high-quality styled content demonstrating app features and benefits.
Designed marketing collateral for roadshows, including banners and promotional materials.
Developed strategic social media campaigns, aligning with critical exam periods to drive relevance and downloads.
03 / results /
Significant increase in app adoption and engagement.
Earned the prestigious FNB APP OF THE YEAR 2024 award.
Established the app as a go-to educational resource for South African learners.
