Marketing for an Award-Winning South African Education App

01 / campaign /

A local South African government-endorsed app aimed at empowering Grade 10 to Matric learners faced a brand awareness challenge. With limited recognition and an organic marketing focus, the app needed to establish credibility and increase downloads.

02 / solution /

• Leveraged user-generated content to showcase real students engaging with the app.

• Produced high-quality styled content demonstrating app features and benefits.

• Designed marketing collateral for roadshows, including banners and promotional materials.

• Developed strategic social media campaigns, aligning with critical exam periods to drive relevance and downloads.

03 / results /

• Significant increase in app adoption and engagement.

• Earned the prestigious FNB APP OF THE YEAR 2024 award.

• Established the app as a go-to educational resource for South African learners.

The Matric Live Development Team Receives Their FNB APP OF THE YEAR 2024 Award.

Official Bustling Brand Approved.