Product Launch Success for VanH Elite Cycling Gear
- Nicola Janse van Rensburg
- Mar 25
- 1 min read
01 / campaign /
VanH, a local artisan cycling brand, needed a high-impact launch for its new range of elite cycling gear, requiring seamless coordination across multiple marketing touchpoints.
02 / solution /
Orchestrated a well-timed product launch, aligning production deadlines with marketing execution.
Conducted a website photoshoot to highlight the product’s premium quality.
Organized a lifestyle shoot to showcase the gear’s performance in real-world settings.
Executed a runway launch event, highlighting the brand’s innovation and technological advancements in cycling apparel.
03 / results /
Achieved sell-out success within a short period post-launch.
Strengthened VanH’s position as an elite cycling brand in the market.
Created an engaging brand experience that resonated with the cycling community.
