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Global Repositioning of the Joshua Nkomo Scholarship

01 / campaign /

Higherlife Foundation sought to relaunch and reposition the Joshua Nkomo Scholarship to enhance its global visibility and appeal to a wider audience.


02 / solution /

  • Designed a new logo and brand identity to establish a distinct visual presence for the scholarship.

  • Created a cohesive brand visual system, enabling seamless collaboration across teams.

  • Developed and executed a 30-day digital strategy, featuring credibility-building content, Q&A sessions, and repeated calls to action.

  • Integrated key influencers in the education sector to amplify reach.

  • Complemented digital marketing efforts with collateral materials, including billboards, newspaper features, and endorsements from scholarship patrons.


03 / results /

  • Successfully repositioned the scholarship as a global initiative.


  • Strengthened credibility and engagement through a multi-channel approach.


  • Increased applications and overall awareness, securing its status as a premier educational scholarship.



JNS Rebranding Assets.
JNS Rebranding Assets.

Official Bustling Brand Approved.
Official Bustling Brand Approved.


 
 
 

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