Global Repositioning of the Joshua Nkomo Scholarship
- Nicola Janse van Rensburg
- Mar 25
- 1 min read
01 / campaign /
Higherlife Foundation sought to relaunch and reposition the Joshua Nkomo Scholarship to enhance its global visibility and appeal to a wider audience.
02 / solution /
Designed a new logo and brand identity to establish a distinct visual presence for the scholarship.
Created a cohesive brand visual system, enabling seamless collaboration across teams.
Developed and executed a 30-day digital strategy, featuring credibility-building content, Q&A sessions, and repeated calls to action.
Integrated key influencers in the education sector to amplify reach.
Complemented digital marketing efforts with collateral materials, including billboards, newspaper features, and endorsements from scholarship patrons.
03 / results /
Successfully repositioned the scholarship as a global initiative.
Strengthened credibility and engagement through a multi-channel approach.
Increased applications and overall awareness, securing its status as a premier educational scholarship.
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