Global Repositioning of the Joshua Nkomo Scholarship

01 / campaign /

Higherlife Foundation sought to relaunch and reposition the Joshua Nkomo Scholarship to enhance its global visibility and appeal to a wider audience.

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02 / solution /

• Designed a new logo and brand identity to establish a distinct visual presence for the scholarship.

• Created a cohesive brand visual system, enabling seamless collaboration across teams.

• Developed and executed a 30-day digital strategy, featuring credibility-building content, Q&A sessions, and repeated calls to action.

• Integrated key influencers in the education sector to amplify reach.

• Complemented digital marketing efforts with collateral materials, including billboards, newspaper features, and endorsements from scholarship patrons.

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03 / results /

• Successfully repositioned the scholarship as a global initiative.

 

• Strengthened credibility and engagement through a multi-channel approach.

 

• Increased applications and overall awareness, securing its status as a premier educational scholarship.